The Intexo blog
Discovery, in practice
Field notes on continuous discovery, opportunity solution trees, and customer research — the practice we build Intexo around.
What is an opportunity solution tree?
A plain-English guide to opportunity solution trees — the discovery structure that connects a desired outcome to the customer opportunities, solutions, and experiments beneath it.
Continuous discovery: a practical guide for product teams
What continuous discovery actually looks like week to week — the weekly interview habit, opportunity mapping, small experiments, and how to keep the loop from stalling.
How to run customer interviews that actually inform your roadmap
Interview technique for product teams: ask about past behaviour instead of opinions, capture the story, and turn what you hear into opportunities your roadmap can act on.